I had to make Winston Churchill famous for 11-18 year olds. I decided to make my own top trump cards, Winston being the top trump so that he will be most treasured card. I kept the copy writing humourous and witty to attract the older audience to the cards. The logo had to be anonymous, nothing related to Churchill the brand. So my brand is called 'Witty Winston', the logo is 2 'w' letters put together, meaning 'Witty Winston' and also World War.  The logo also representing the V-sign Winston is known for. I drew my illustrations were drawn by me also and also were adapted to stickers that would be included in the top trumps pack.